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eBay Vintage & Collectibles Profit Margin Calculator

Analyze unit economics, landed COGS, platform marketplace fees, packaging, and break-even ROAS for ebay vintage collectibles.

Platform Channel:eBay Store
$
$
$
$
$
Net Profit per Unit
Profitable
$31.44

Landed cost: $32.00

Net Margin %
36.99%

Markup on cost: 58.7%

Break-Even ROAS
2.05x

Minimum ad multiplier needed

Platform & Pick/Pack
-$11.56

13.25% Final Value Fee + $0.30 per order

Monthly Scale Projections

Projected net earnings based on your current unit economics

100 Units / mo
$3,143.75
Gross: $8,500.00
500 Units / mo
$15,718.75
Gross: $42,500.00
1,000 Units / mo
$31,437.50
Gross: $85,000.00
5,000 Units / mo
$157,187.50
Gross: $425,000.00
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E-Commerce Unit Economics & Break-Even ROAS Algebra

How to accurately compute true landed costs, platform referral commissions, and maximum allowable CAC

Break-Even ROAS Calculation Formula

Break-Even ROAS represents the exact advertising return required for a product sale to generate zero net profit or loss:

Break-Even ROAS = Retail Price / (Retail Price - Non-Ad Costs)

If a product sells for $50 and landed COGS + marketplace fees total $25, your gross contribution is $25, meaning your target ROAS must exceed 2.00x to achieve positive cash flow.

Margin % vs. Markup % Distinction

Conflating margin and markup is the #1 reason e-commerce brands misprice products and run out of working capital:

  • Net Margin %: (Net Profit / Selling Price) × 100. Margin can never exceed 100%.
  • Markup %: (Net Profit / Total Cost) × 100. A product costing $20 and sold for $60 has a 200% markup and a 66.7% margin.
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Technical Breakdown & Formula Specifications

Transparent mathematical reference and standardized volume benchmarks

Mathematical Formula & Calculation Logic

Net Profit=Price(Landed Cost+Platform Fees+Fulfillment+CAC)Break-Even ROAS=PriceGross Contribution\text{Net Profit} = \text{Price} - (\text{Landed Cost} + \text{Platform Fees} + \text{Fulfillment} + \text{CAC}) \quad | \quad \text{Break-Even ROAS} = \frac{\text{Price}}{\text{Gross Contribution}}

Net profit is computed by subtracting all landed product expenses, marketplace referral commission (e.g. 15% Amazon or 6.5% Etsy), fulfillment pick-and-pack, and ad spend (CAC). Break-even ROAS represents the minimum ad return required to avoid losing money.

Standard Transaction Volume Tiers

Compare expected deductions across typical commercial ticket sizes

Live Matrix
Gross TransactionDeductionsNet ReceivedEffective Rate
$100.00-$0.00$0.000.00%
$500.00-$0.00$0.000.00%
$1,000.00-$0.00$0.000.00%
$5,000.00-$0.00$0.000.00%

eBay Vintage & Collectibles Profit Margin — Frequently Asked Questions

Margin % is calculated as Net Profit divided by Selling Price. Markup % is Net Profit divided by Total Unit Cost. For instance, a product made for $50 and sold for $100 has a 50% margin and a 100% markup.

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